A leading online entertainment and gaming brand, Betway has unveiled superstar producer, Don Jazzy, and media personality and long-time BBNaija host, Ebuka Obi-Uchendu as its BBNaija ambassadors.
This comes shortly after Betway was announced as the lead sponsor of the fifth season of Africa’s biggest reality TV show, Big Brother Naija, which is scheduled to premiere on July 19, 2020.
Ebuka – who returns as the host of BBNaija for the fourth time this year – said, “Betway is one of the world’s biggest gaming and entertainment brands, while Big Brother Naija is Africa’s biggest reality TV show. So, I’m incredibly proud and grateful to be involved with both brands. BBNaija season 5 is going to be the biggest and most exciting one yet, and I can’t wait to share all the drama and excitement with Betway customers and BBNaija fans all over the world.”
Don Jazzy, who remains one of Nigeria’s most celebrated and influential entertainers, also commented, saying, “I’m so delighted to be partnering with Betway on Big Brother Naija season 5. My fans can expect to get the best of entertainment, banter, fun and excitement from me, Ebuka, and the Betway team throughout this season of BBNaija. It’s game on, from July 19th!”
Speaking during the unveiling and signing ceremony, Betway Country Manager, Lere Awokoya noted that “Don Jazzy and Ebuka are two of Nigeria’s leading pop culture influencers and trendsetters.”
“Through our partnership with these two superstars, and with Betway as BBNaija’s lead sponsor, we are able to connect even more with a passionate entertainment audience and bring the ultimate gaming experience to millions of Nigerians,” he added.
Betway, as the lead sponsor of the show, is expected to promote a spirit of competition among the housemates, as well as fans and viewers of the show.
It will also add to the thrill of the BBNaija experience through its weekly Arena Games, and a variety of gaming activities, both on the TV show and on Betway platforms – all of which give viewers the chance to play and win.
Also commenting on the partnership, the Chief Executive Officer of MultiChoice Nigeria, Mr. John Ugbe said: “As an established brand in its competitive industry, Betway is a right fit for BBNaija and we are excited to have them on board this season. We believe this partnership will bring about an increase in engagement and excitement for fans of the reality TV show.”