MTN Nigeria has partnered with global music streaming platform, Tidal to provide subscribers with unlimited contents, just as the Y’ello Star virtual auditions began.
The partnership which was applauded by music lovers would ensure more access to contents from talented Nigerian artists.
The season premiere of the music TV reality project will search for the next Nigerian superstar.
According to the organisers, participants would seamlessly audition from the comfort of their homes, instead of travelling to their closest audition centres.
Those interested in becoming the first “Y’ello Star” reserved a time slot to participate.
Commenting on the Reality TV project’s audition, Osaze Ebueku, Senior Manager, Sponsorships and Promotions, MTN Nigeria said “The Yello Star project heralds something different from what the audience is used to.”
“We are going beyond the regular to build a career for aspiring talents using extensive training and entertainment. With Y’ello Star, we are creating a world class approach to talent development.
“The Digital audition for MTN Y’ello Star is further proof to validate the company’s commitment as a digitally first and digitally inclusive organization,” Osaze said.