In this interview, Olamide Olajolo, the Managing Director/CEO of Coronation Insurance Plc, speaks with The Continental on insurance penetration in Nigeria following its recently launched Insure and Win 2.0 campaign. Excerpts:
Q1: Why launch ‘Insure and Win 2.0’ during the festive season?
The festive period naturally brings reflection on what truly matters – family, security, future plans. We wanted to meet Nigerians at this moment of contemplation with a compelling proposition: protect what you value most and potentially win rewards that make your celebration even brighter. It’s about aligning financial prudence with festive joy.
Q2: Last year’s winner, Imo Gold, mentioned she initially doubted promotional campaigns. How does that scepticism inform your approach this year?
Imo’s honesty was refreshing and frankly, we understand it completely. Nigerians have good reason to be cautious about promotional promises. That’s precisely why we delivered on every commitment last year and why we’re doubling down this year. Trust isn’t declared; it’s earned through consistent action. We want sceptics to become believers by witnessing real customers drive away in real cars.
Q3: Beyond the prizes, what fundamental problem does this campaign solve?
Insurance penetration in Nigeria remains stubbornly low despite obvious vulnerabilities. People postpone crucial decisions, thinking they’ll address protection “later.” This campaign removes that psychological barrier. It says, “Act now, protect yourself today, and here’s something extra for your decisiveness.” We’re transforming hesitation into action.
Q4: The campaign requires purchasing products from both Coronation Insurance and Coronation Life Assurance. What’s the strategic thinking behind that requirement?
Comprehensive protection isn’t one-dimensional. Your car needs coverage, certainly, but so does your health, your children’s education, your retirement. By encouraging customers to engage with both companies, we’re promoting holistic financial planning. True security comes from multiple layers of protection, not isolated policies.
Q5: How do you ensure the promotion doesn’t overshadow the actual value of the insurance products?
The prizes are attention-grabbing, absolutely. But here’s what we’ve observed: customers who enter for the car stay because they discover genuine value in the coverage itself. Imo Gold entered for a prize; she remains a customer because the protection transformed her peace of mind. The promotion opens the door; the product quality keeps them in the room.
Q6: With multiple draws beginning December 2025, how will you maintain excitement throughout the campaign period?
Sustained engagement requires sustained rewards. By spacing draws from December through March, we create multiple moments of celebration rather than one climactic event. Every month brings fresh winners, fresh stories, fresh proof that this opportunity is real and accessible. It keeps the momentum alive.
Q7: What makes Coronation Insurance’s approach to customer rewards different from competitors?
We don’t view rewards as marketing gimmicks; we see them as tangible expressions of partnership. When you choose Coronation, you’re not just another policy number. You’re a prosperity partner whose smart decisions deserve recognition. This campaign embodies that philosophy – your foresight in protecting yourself should come with celebration, not just paperwork.
Q8: The festive season often strains finances. Isn’t this an expensive time to ask people to purchase insurance?
Actually, it’s the perfect time. Festive spending happens regardless – the question is whether that spending builds lasting value or fleeting pleasure. We’re offering people the chance to invest in enduring security whilst potentially winning prizes that enhance their immediate celebration. It’s strategic spending, not additional burden.
Q9: How does ‘Insure and Win 2.0’ fit into Coronation’s broader vision for transforming the continent?
A prosperous continent begins with financially secure individuals. Every person who purchases comprehensive coverage contributes to national resilience. When families aren’t devastated by unexpected health crises or accidents, they maintain economic productivity. When businesses have proper protection, they survive setbacks and continue generating employment. This campaign accelerates that transformation by making protection rewarding, not just responsible.
Q10: What’s your message to Nigerians considering participation as we head into 2026?
Don’t let another year pass without proper protection. The risks you’re avoiding by delaying insurance don’t disappear; they compound. This promotion offers something rare – immediate gratification for long-term planning. Secure your assets, protect your family, and stand a chance to win exceptional prizes. Start 2026 with both security and celebration. That’s what prosperity partnership delivers.
